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                  PLATINOA vibrant, organic tequila that reflects the pure character and essence of the prized blue agave Explore Platino
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                  reposadoA unique maturation process utilizing three distinct cask types and toasting styles delivers a deep, sophisticated organic tequila Explore Reposado
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                  Extra AñejoThe World’s First and Finest Extra Añejo Tequila Explore Extra Añejo
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                  CRISTALINOOrganic crystal clear añejo tequila with a refreshingly bright finish Explore Cristalino
The Tale Of Traditional Tequila
We invite you to savor an exquisite tale of heritage, passion, and the true essence of Mexican-owned tequila.
HARVESTED FROM THE HEART
Harvested by the skilled hands of our expert jimadors – agave farmers – in the heart of Tequila, Mexico, our organic agave is transformed by cooking in traditional masonry ovens, releasing a rich tapestry of sweet agave flavors.
THE PINNACLE OF CRAFT
Following an extended fermentation, we distill our tequila twice in small-capacity copper pot stills as tradition dictates. Our aged tequila offerings then begin their maturation in freshly charred new American and French oak casks.
100% hand-crafted
Every aspect of Reserva de la Familia, from field to bottle, is meticulously hand-crafted using traditional tequila distilling methods. Tequila is more than just a spirit; it's a reflection of Mexico's vibrant culture, and every stage of our tequila making process exemplifies this.
 
    INTRODUCING THE 2025 LIMITED-EDITION ARTIST BOX
As a Mexican-owned tequila company, we celebrate more than just the craft. We honor the people and heritage inextricably linked to tequila’s home in Mexico. Each year since 1995, Reserva de la Familia has partnered with a renowned Mexican artist to create a new Extra Añejo Artist Box. We are proud to partner with Ana Segovia for the 2025 Limited-Edition Artist Box, in celebration of our 30-year legacy of supporting Mexican artists. Known for reimagining traditional gender roles and embracing vibrant, “forbidden” hues, Segovia’s work honors the traje de charro (also known as a charro suit) while challenging the conventions of masculinity and identity in Mexican culture. The result is a beautiful Artist Box expression that blends heritage with bold artistic expression.
THE ARTIST BOX COLLECTION
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                2025 2025 Ana Segovia
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                2024 Ana Pellicer
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                2023 Tercerunquinto
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                2020 Gonzalo Lebrija
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                2019 Jorge Pardo
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                2018 Melanie Smith
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                2017 Abraham Cruz Villegas
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                2016 Mario García Torres
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                2015 Jorge Blake
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                2014 Enrique Rosas
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                2013 Carlos Aguirre
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                2012 Ricardo Pinto
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                2011 Dr. Lakra
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                2010 Pablo Vargas Lugo
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                2009 Marco Arce
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                2007 Pedro Friedeberg
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                2006 Sergio Hernández
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                2005 Betsabeé Romero
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                2004 Raymundo Sesma
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                2003 Maximino Javier
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                2002 Luis Zárate
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                2001 Emiliano Gironella Parra
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                2000 Mercedes Gertz
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                1999 Leonardo Gutiérrez
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                1997 Artemio Rodríguez
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                1996 Manuel Velázquez
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                1995 Joel Rendón
 
             
         
              
            
          
      
        
            
               
                 
                 
                 
                 
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
             
        
    
      
          












 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                