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PLATINO
A vibrant, organic tequila that reflects the pure character and essence of the prized blue agave
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reposado
A unique maturation process utilizing three distinct cask types and toasting styles delivers a deep, sophisticated organic tequila
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Extra Añejo
The World’s First and Finest Extra Añejo Tequila
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CRISTALINO
Organic crystal clear añejo tequila with a refreshingly bright finish
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The Tale Of Traditional Tequila
We invite you to savor an exquisite tale of heritage, passion, and the true essence of Mexican-owned tequila.
HARVESTED FROM THE HEART
Harvested by the skilled hands of our expert jimadors – agave farmers – in the heart of Tequila, Mexico, our organic agave is transformed by cooking in traditional masonry ovens, releasing a rich tapestry of sweet agave flavors.
THE PINNACLE OF CRAFT
Following an extended fermentation, we distill our tequila twice in small-capacity copper pot stills as tradition dictates. Our aged tequila offerings then begin their maturation in freshly charred new American and French oak casks.
100% hand-crafted
Every aspect of Reserva de la Familia, from field to bottle, is meticulously hand-crafted using traditional tequila distilling methods. Tequila is more than just a spirit; it's a reflection of Mexico's vibrant culture, and every stage of our tequila making process exemplifies this.

INTRODUCING THE 2025 LIMITED-EDITION ARTIST BOX
As a Mexican-owned tequila company, we celebrate more than just the craft. We honor the people and heritage inextricably linked to tequila’s home in Mexico. Each year since 1995, Reserva de la Familia has partnered with a renowned Mexican artist to create a new Extra Añejo Artist Box. We are proud to partner with Ana Segovia for the 2025 Limited-Edition Artist Box, in celebration of our 30-year legacy of supporting Mexican artists. Known for reimagining traditional gender roles and embracing vibrant, “forbidden” hues, Segovia’s work honors the traje de charro (also known as a charro suit) while challenging the conventions of masculinity and identity in Mexican culture. The result is a beautiful Artist Box expression that blends heritage with bold artistic expression.
THE ARTIST BOX COLLECTION
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2025
2025 Ana Segovia
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2024
Ana Pellicer
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2023
Tercerunquinto
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2020
Gonzalo Lebrija
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2019
Jorge Pardo
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2018
Melanie Smith
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2017
Abraham Cruz Villegas
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2016
Mario García Torres
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2015
Jorge Blake
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2014
Enrique Rosas
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2013
Carlos Aguirre
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2012
Ricardo Pinto
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2011
Dr. Lakra
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2010
Pablo Vargas Lugo
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2009
Marco Arce
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2007
Pedro Friedeberg
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2006
Sergio Hernández
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2005
Betsabeé Romero
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2004
Raymundo Sesma
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2003
Maximino Javier
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2002
Luis Zárate
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2001
Emiliano Gironella Parra
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2000
Mercedes Gertz
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1999
Leonardo Gutiérrez
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1997
Artemio Rodríguez
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1996
Manuel Velázquez
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1995
Joel Rendón