A journey through Tequila and Guadalajara to celebrate 30 years of Reserva de la Familia, the world’s first extra añejo tequila. Discover rare cask tastings, world-class cuisine and the centuries-old artistry behind Cuervo’s crown jewel.
WHERE ART, FLAVOR, AND LEGACY MEET
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In celebration of its 30th anniversary, Reserva de la Familia extends an invitation to the discerning few: a once-in-a-generation journey to the birthplace of Mexico’s most storied spirit. This world-class itinerary is curated with the same meticulous devotion that created the world’s first Extra Añejo and defines each hand-selected barrel and artfully crafted bottle. Every detail reflects the artisanal precision and uncompromising luxury of Reserva de la Familia, the crown jewel of the 11th-generation Cuervo family. Some experiences cannot be replicated. This is one of them.
what’s included
EXPERIENCE HIGHLIGHTS
Guests will enjoy private tastings of never-before-released casks led by Maestro Tequilero Alejandro Coronado, MICHELIN-level dining with chefs Javier Plascencia and Patricio Rivera Río, and an intimate Huichol workshop designing a custom beaded Reserva de la Familia box.
The journey continues with sunrise breakfast in the Cuervo Estate agave fields, a personal tour of La Rojeña—the world’s oldest tequila distillery—and a private visit to artist Jorge Méndez Blake’s studio.
UNPARALLELED ACCESS & LUXURY
Every detail has been curated with exceptional precision: private helicopter transfers between Guadalajara and Tequila, boutique stays rooted in local history, and rare behind-the-scenes access normally reserved for the Cuervo family and their closest collaborators. This is a once-in-a-generation opportunity crafted with the same uncompromising luxury that defines Reserva de la Familia.
TWO ICONS, ONE VISION
When two houses dedicated to excellence unite, something extraordinary emerges. Reserva de la Familia and NUBA come together to reveal Mexico through its finest expressions — where 230 years of tequila mastery, contemporary artistry and culinary innovation intertwine to create an unforgettable, one in a generation experience.
LIMITED INVITATIONS AVAILABLE
Crafted for those who appreciate the exceptional
This experience is designed for curious minds and discerning travelers who seek meaning in every detail. For those who understand that true luxury lies in authenticity and craftsmanship passed down through 11 generations.
Limited invitations are available for this once-in-a-generation celebration.
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